If you've ever run a retail store, you know what this means. Years ago my wife and I owned a juicebar. The one expense we resented was credit card fees, but we had no alternative. That 1.5-3% fee could be 10% of profit. image Thank you @jack and Square. Gamechanging for small business owners

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It will rise to 1% later, but the idea is to get people using bitcoin so you can switch to a sovereign POS terminal with no fee to yourself (or the Feds unless you feel like it)
Absolutely. It's also good they are being transparent about the fact its a fee amnesty (and a long one too, not like a 30day fee-free trial). Very different from Microsoft that would charge zero fees, starve their competitors of oxygen, and then when they burned all competition hike their own fees to above what the competitor used to charge. And .. 1% + instant settlement and a free year is still a lot better than an effective 2.35-4.5% you pay using credit cards when all the myriad of fees (including compliance fees) are taken into account.