i think about this a lot
fortunately we do not need “mass adoption” for nostr to be a success
that said, there is a lot of work to be done to ethically increase adoption, we have mostly failed on this front so far
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I feel like our onboarding is a tweak or two away from sparking a snowball effect
I'd guess it's people ethically aligned with what nostr aims to be that will stick around. That's who to approach, in my opinion