Nobody really owns their data though. Their keys yes. But the data is on relays. Which are run by someone else 99.9% of the time.
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You can own your own data very easily in many ways, either by posting to your own relay or having a local copy of it, there's a couple of clients that have that functionality AND more importantly there's the incentives, because of the NIP architecture, and the whole Nostr architecture in general, for relays to just be data servers.
It's all open, we can create everything. The game is open and forces data to just be data, and clients to just be clients. There can't be data silos on Nostr basically.
All of this combined turns the incentive around. It's the people and the posts that matter. If people have good content, relays will always want to have that content.
This combined means in pratice that we have all the opportunities to own the data, than ever before.
And then there's NIP-65 which defines the preferred relays in the note itself. That turns the focus even more on the peer to peer relationship.
If I follow someone, my client already knows that person's private relay because of NIP-65. Which then makes it easier for me to have access to that person's data.
I think Nostr will change the world just like Bitcoin is doing :)
Run your own relay
Own your data.
Problem solved.