When you zap a meme, in your mind are you zapping the meme or the memer?
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Depends. If the meme is funny i zap a little. If the memer does important work I zap a little more.
when you zap a meme its like paying the record label. the money isn't going to the artist, its going to the distributor. unless the meme is the meme creator.
🤞 
Good analogy
The meme itself is useful, but the *timing & placement* of it is the chef’s kiss.