I designed it such that the first section is the ‘Why’, hopefully sparking a curiosity to read on ;)
Curious your thoughts on the simple, bulleted layout? That for me was my main contribution, an easy-to-read layout that anyone new to the subject could easily absorb.
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Personally I'm not a big fan of bulleted layouts, I prefer a discorsive texts because they "click" better for me. When well done they build a story and so they became more easy to follow and remember. Standard formatted text are also for me more orderly, clear, and graphically appealing.
But perhaps I am also biased, because in my work I have seen many people use bullet points because they don't actually know how to write a structured text, and so the first solution is easier. Obviously, this is not your case! :)
Anyway, I've only skimmed through your book, and my first impression was very good. I'll try to read a few chapters in full to get a better idea of the overall effect.