if only everyone agreed on the best ledger! @Fanfares are the first i see approaching this the right way: incentivize honesty. As a creator you can give promoters a commission, which means it becomes more rewarding to just bump the original artists channel than the pirate channel. But proof of origin or whatever..... even with cryptography and automation: as long as we can output and input media, shit's going to be ripped and copied and shared. Embrace it!