This reminds me of the ‘love is blind’ experiment from OkCupid a decade ago. On Valentines day they turned off all photos and let people match and find potential partners based on text alone.
Users hated it, use of the app went down, but better relationships came out of it. ;-D
the Guardian
OKCupid: we experiment on users. Everyone does
Dating service’s co-founder claims it lied to users to test theory about compatibility. By Alex Hern
