It's a huge deal, and even the people that are whining about the KYC aspect, then just don't use it, but the beauty is, if I have a Normie friend using Cash App, he can pay my lightning invoice generated on my own non KYC setup.
They can pay in BTC without touching it which is how adoption happens. Business owners will be willing to investigate if they can save 3% per transaction...
Thanks for all the hard work Jack!