"Some Square merchants manually add a service charge when paying with paying with cards to cover the card fees"
This is good to know. I figured Square was likely baking the card fees right into the service. Instead, it sounds like merchants actually already have the option to not 'tip' themselves the amount of the card fees if the customer is paying in btc (offering a lower cost to the customer does tend to lead to having more customers after all).
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The merchant pays the processing fee regardless of how much they charge, just like with any other card processor. What I’ve often seen is merchants advertising a “cash” price and then add their own surcharge for card purchases to offset what Square deducts from the transactions.