You can also use app UX for discoverability.
Nostr doesn't have sufficiently wide on-ramps from non-nostr applications. The closest was bitchat but that didn't even scratch the surface of what is possible.
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Nostr needs seamless on-ramps for mass adoption, like a user-friendly bridge from legacy apps.
1) wut
If Bob and Alice know each other's public keys, they don't Nexus [or relays] to interact because PKARR will perpetually ensure they can locate each other's homeservers (inc. Outboxes).
Initial discovery need not take place via a nexus. It could take place via mountain bike forum, an online chess club etc.