I noticed that your logo now slightly favors the profile of a wasp than a bee, when I logged on. As a beekeeper, of course I preferred the previous one, and this sticker is on my phone case. This is in no way an indictment of your services. View quoted note →

Logo kinda looks like a wasp or a hornet - saw @BitBees point this out too. Otherwise the branding looks super clean and I like the new look.

Don’t like it at all. What you had works, don’t try to fix things that aren’t broken.

I like the individual logos for the apps they are building and that they are going for an ecosystem look so each tool has its own identity. But for them trying to keep the bee as the symbol of cooperation and growth, it def looks like a hornet or similar. I like the color scheme fine though. Would be nice to make have that same touch of black in the main logo that they have in the individual, but I get that the simple 2 color scheme is way more versatile and works far better when icons or images have to be really small. I’ve run into that myself while we’ve done brand marks and the like. This could throw off the balance, but the butt should be more rounded to emphasize it’s a bee and not in “attack mode.” Overall I like it fine though. I’m a minimalist fan myself.

Yeah, they definitely going for the more “confident” look but it gives me the “sketchy” app feel. But the bee was nice, they should build around that and not discard it altogether.

The previous logo gave them a cute and likable mascot. This new logo is for sure not it. They need to revert back.

Did Alby fire the Cracker Barrel team when designing this new logo? It’s awful. Bring back the cute bee. 😂🤦‍♂️ View quoted note →

Lightning "Feel the sting"

Massive level up in terms of branding and design imo, kudos to @saunter and the rest of the team

exactly. I'd keep the overall redesign but just make the bee itself more "friendly and approachable" than corporate and soulless.

Yeah. Gettin’ a wasp vibe. Maybe they want to infer sleek and stingy instead of sweet and sociable.

Giving devil yellow jacket feels. Those things are assholes and it sets off some weird vibes for sure.

Giving use us and get stung vibes

In total agreement. Simplicity is best, and I imagine the original bee did not scale into a micro-design format for the different services.

Yeah. Bees sting once and dies. Yellowjackets and wasp can sting repeatedly. On the plus side, they are all pollinators.

Tell us about what else is going on besides the big rebrand.

The old @Alby logo was WAY better, it stood out and had depth and strength. IMO could have shaped the hub/go/extension Logos to match the style of the original in order to build and strengthen the original brand. Now this WHITE and Yellow logo FADES into the background and I don't even recognize Alby anymore in the sea of avatars along side it. Sorry Not Sorry! @saunter

100% agree. the new logo is forgettable. the old one wasn't.

At least fix the nostr avatar so that its a yellow bee on a dark background instead of white bee on a yellow background. the white on yellow thing bothers me like no tomorrow.

I mean, apitherapy/bee venom is a real antidote for some muscle pain and wounds, but it is a mighty sketch marketing tag. Jus’ sayin’…

Amazing !!!