Nostr is not a brand, nor does or make sense for it to have branding. Nostr is also not a platform. Nostr is a protocol. To say a protocol needs to have branding is like saying TCP/IP needs to have branding. Branding is a marketing term for products and services not protocols. If you’re talking about branding, and scaling, and on boarding users, then you need to be talking about companies and systems and services built on top of the Nostr protocol. Delivering on Satlantis would be a good use case to showcase.