I think 90% of it is "right place, right time". Building all the apps and features and UX ensures the right place exists, but it's hard to manufacture timing. The best thing we can do is put ourselves in the best possible position for when there is another catalyst event. That includes: 1. Have a variety of apps with a variety of features - why not? Each one is a new opportunity to be the "right place" to the right community. 2. Begin courting Nostr-friendly community leaders and onboarding them as test cases, and respond to feedback (Ditto is in this stage now) 3. Spot the opportunities. It's normally something social/political that drives entire communities off of one platform and onto another, not features. These social conflicts are often about censorship or leadership, which Nostr is in a prime position to solve. 4. Marketing! Get the word out so that when something happens that causes a community to be looking for the new "right place", they choose Nostr. This also includes expanding our community connections so that when an opportunity occurs, we have people inside/tangental to that community already who can help steer them to Nostr.