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simple means inherently simple, to the extent that the keyword doesn't need to be used as a marketing term in the hero section. simple is something that is uniquely personal and differently understood per person, so yeah. i also feel that if you describe your service/product as simple, and the customer finds it difficult, then you are mocking the customer kind of

I agree. It's like me calling myself attractive. Pretty sure no one will take my word, they will look at me for a second and make their own call. It's great as an ambition, but needs to be embodied (for example in the app screenshots) and not stated.

it's how you do things, it's something you set as the foundation and core of everything maybe i am overthinking it, but as someone that really cares about user-centredness, then it really makes you think

Simple is complex if you want full control.

There is another way.

UI and design should convey simplicity