Stop trying to appeal. Just do the thing and if it is good it will grow… why am I confident of this? Because the open architecture means that it cannot be monopolized and controlled so we need not fear a party suddenly raising a fence and slamming a door on a walled garden… just let it ride, do the thing. That is all that is required.
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I appreciate that vibe! I dont really think we're in an "if you build it they will come" era of the internet anymore given the giants we're up against, but I still get what you're saying. I think "stop trying to appeal *to everyone*" might be mroe how I think of it. I hope we are headed in the direction of apps that are highly opinionated and do their specific goal very well (and therefore have a target audience and niche) rather than trying to mass appeal (and therefore ending up boring and appealing to no one).
It's kind of like when people say scratch your own itch. Then the people who have the same itch might come.