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On TikTok, you receive via PayPal or directly to your bank account. Monetization varies based on RPM, but the average is around $1.22 per thousand views. Not all views are counted, and only videos over 60 seconds are monetized.
Note: this RPM average was obtained with viral content. When I created more niche content (like on Bitcoin, for example), my results weren’t good, staying around $0.77 on average. Additionally, those videos were often demonetized and ended up getting shadowbanned, plus it took quite some time to meet the monetization requirements (10k followers + 100k views).
Most of the monetization comes from views. TikTok pays very well, and the second-largest revenue comes from TikTok Shop. Gifts during live streams are more of a bonus.
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npub14u0k...25qx 11 months ago
My bet is that when the printer and fraction reserve gets wet, all the marketing bullshit gets demonetized. But I'm just a random ignorant.
I think the biggest ones actually do get a check directly from a brand they're promoting in exchange for promotional posts / product placement