You are NOT just an industry expert. You are a MEDIA company as well.
This has been one of my most repeated phrases over the last couple of years.
Whomever I speak to, I say this to; whatever the industry:
- legal
- finance
- fitness
- medical
- food
- cars
- construction
- POLITICS
- everything else
You are ALSO a media company. And you need to start functioning like a media company.
That's how an unheard of young politician named Zohran Mamdani just became Mayor of New York.
The content game was flawless. He didn't just function as a politician, he functioned as a media company.
And it was the content and media that got him the win.
Yet so many industry experts refuse to put out their own media and content; or just dabble in it.
You can't do that anymore. You need to set aside time and resources, as if it is a central pillar to your business, profession or project, towards media and content creation.
This isn't just for businesses. It's for EVERYONE. Standing out to get a better job in today's market is less CV and more MEDIA.
Too many of you are still shackled by shyness, discomfort on camera, afraid of speaking in public...
...and it's denting your chances of some real progress.
Don't let that be you. The Minotaur Video Exemplar programme specifically deals with overcoming your fear of speaking on camera, building your media presence and making an impact in the process.
DM for more details on the programme.
