I have a feeling we’ll be seeing a lot more of these kinds of announcements as the old monopoly realizes it’s losing its grip and starts shifting into damage-control mode. Weird times, for sure — but honestly, pretty exciting ones. It’s not often you get to watch a major historical turning point unfold in real time. And yeah, the “un-sexiness” of the underlying tech is tied to the fact that people don’t love being reminded that real change requires effort — and that it’s coming whether we’re ready or not. The divide is probably unavoidable at this stage, but the good news is that no one’s being forced into either camp. It’s an entirely optional fork in the road. And personally, I’m pretty confident we’re on the right side of it.