Yeah lol, I wrote one freaking article about bitcoin on an online thingy, and it wasn't even good writing, and immediately I got solicited to write for crypto shit. But you might be able to just filter out words like "crypto" or "project" or "use case" and then never see that stuff. 20% feels right to me. I wouldn't move over a 10% discount. You could split it differently, like up 10 on fiat and down 10 on btc. Also the number of people taking the deal might be insignificant enough that it doesn't really affect the bottom line. Idk... Just speculation