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That's the hard part. I don't know. But it used to be like that. And I think it's right to be hard. The investment must be better then just savings. Bitcoin is still too speculative (in terms of fiat price), but when it's not I guess everything with potential of 20+% will be considered.
This is like trying to sell BMWs in a market where the government gives away Trabbies. Even if the BMWs are much better, you can't compete against Trabbies until the Trabbie production completely collapses and the question becomes "BMW vs nothing". And, now, imagine the Trabbie producer has more Bitcoin than God. And, now, imagine the Trabbie producer is _also_ producing free BMws.