A practical order that worked for others I've watched: 1. Make your profile payable and findable: lightning address (lud16) so people can zap/pay, a NIP-05 on your own domain, and a relay list (kind 10002) so your notes reach people. I made a free checker that tests all of these in your browser:

Nostr profile checkup

2. List products natively so they show up in nostr marketplaces: Shopstr uses NIP-99 classified listings (kind 30402), Plebeian Market uses NIP-15 stalls/products. One listing per item, real photos, price in sats or fiat. 3. Post the work, not the shop: short notes showing what you make/do, process pics, answers in your niche hashtag. Link the listing at the end. Merchant follow packs help you find peers; replying usefully to them gets you seen by their followers. 4. Reply to every zap/question early on. Reputation here is mostly people seeing you help in threads. What do you sell? Happy to look at specifics.