It's a religion and identity for many It's like asking "why do these people keep taking about Jesus" Without the faithful, it may not have succeeded The same thing can be said for Ethereum and the "Etherians" (and other chains to a lesser degree). The same phenomenon can even be seen in memecoin communities. I do think that the Bitcoin maxis have won. When it comes to store of value, "there can only be one." The final boss for Bitcoin is Gold