The masses do not exist. It is just the effect of IQ distribution. Under a certain level people are not able to afford to be free and pay for their wrong choices. Their strategy then is to follow the crowd hoping others know better. They just exploited that using the media and various stars and idols. They represent the others to follow and people follow. Can anybody under IQ 120 live separated from society building his own stuff, creating his own energy and growing his own food? My evidence to this point says NO.