Those circles don't necessarily overlap - people who are expert in one thing are not necessarily going to be skilled at others unless there is a market reason to pull people towards change most will choose the path of least resistance

I don’t know in what universe PayPal is cumbersome to use. I’ve had 10’s of thousands of dollars run through PayPal over the course of years and years. Never had an issue with a single payment. I use lightning for the censorship characteristics NOT for ease of use because that’s a joke. I also pay less in fees (aggregate) on many transactions on PayPal as I do on BTC. Nor are any of the people doing any crypto things you just mentioned “normies.” People get so lost in the bitcoin bro culture they’ve completely lost touch. 99.9% of the world has never used *any* form on crypto, and most of them don’t care to. Normies have to have Microsoft force them to update their computers. Normies reset their passwords via “forgot my password” three or four times a year and they set the fucking thing. Normies are not going to deal with a mile long nsec, different addresses for BTC and lightning, block times, fee fluctuations, etc. Normies like stuff like the company you are working for does. Just custody their keys. Make Nostr no different than twitter. That’s what they want. They want twitter without evil space man.