Talking about nostr on YouTube and other platforms probably helps spread the word. So I actually think it's a good thing. Also there aren't many people here.
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Of course it does but they don't drive them here. they drive people from nostr to those platforms to watch their content there not vice versa.
Ideally you'd have a scenario of a content creator ending their YouTube video with you can also follow me on nostr, or some such thing.