Very good perspective, and something worth pondering. 🤔 I enjoy the context of price as a psychological anchor, because we are social creatures and nobody takes the “free” couch on the side of the road, but anyone will pay $20 for a “good deal”. V4V at the early stages is a price discovery mechanism in some ways as we are attempting to discover worth in a new frontier. I’ve been of the mindset that “if you build it they will come” and contributing time and effort at V4V is a temporary approach until the infrastructure and customer base is solidified, and value has a better quantifiable direction. After all, a business needs margin to grow and scale and people need profit and incentive for continued motivation. Great article, thank you for sharing 😃