What's a commonly held belief or assumption that is limiting innovation? "Rejecting materialism" is probably not the first thing you'd think about (it wasn't for me) but Pierre makes a solid point here. Morphing our redundant need to continuously buy new 'stuff' limits our ability to consume more in the future, and we give ourselves room to innovate, build and create something, thanks to the power of delayed gratification. What other commonly held beliefs and assumptions limit belief?