Youโre missing the point. If your soap sales are truly V4V then I decide what the soap was worth to me AFTER Iโve consumed it, and then I send you something of value in return. Maybe I found it worth $1, $10, $100, or maybe I found it worth dogshit. If itโs V4V as you claim, then I consume first and decide what to send you back after, if it was worth anything to me.