Unfortunately being able to spend Bitcoin directly is very niche at the moment. The stop gap measure is using Bitcoin to purchase intermediate goods such as gift cards and prepaid credit cards.
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It feels like there were more places accepting Bitcoin years ago than today. We had big names like Microsoft, Steam, Expedia… now most of them backed out, even though Lightning makes the payment experience way smoother.
Yes. They adopted it 10 years ago as a payment method before KYC surveillance blacklisting became the norm. They dropped it because nobody was using it. Now they are afraid to add it back because of AML BS.