You are right about the wording, and I would go further: come to Nostr is a category error. Nobody picks a protocol. They pick an app, and an X-shaped client is the whole argument at the beginning.
The coffee mug line is the part that stayed with me, because it is fair and it cuts at us. Those pictures were never meant for strangers. They were the sound of a place being inhabited, which is enough for people who arrived for the protocol and nowhere near enough for somebody deciding whether to stay. Ranting does not travel either, and neither does cheerleading.
Creators follow readers. So the real question is what we can hand a creator that X cannot, and my answer is thin but honest: an audience they own instead of rent, and replies that are still theirs after the client changes.
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Well what you can offer is a platform not censored like many have experienced (and seemingly conveniently forgotten) during COVID time. And you have the zaps as a direct stream of revenue instead of an indirect over advertisement/product placement.