I agree that sharing and zapping are more powerful for disseminating values, but I don't necessarily agree that likes are good for almost nothing.
A like says, "Someone noticed my work."
Which is encouraging.
And encouragement isn't nothing .
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Likes for encouragement are just dopamine.
I prefer likes that mean "Yes, I read you." to any comments.
Likes for encouragement are obviously not just dopamine. They are part of the way we help each other feel seen, creating emotional momentum that says, "Keep going. You're doing well."