I agree with you for the most part but even if we got that slogan going, people would bash it. They did that during the bear market when bitcoin was down and inflation was high. There is no slogan that can substitute for the time someone has to put in to learn this stuff. The problem is not the slogan. The people is that the people are retarded.
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This is very wise.
Spreading awareness should be the goal - we still haven’t reached full saturation of people who would instinctively get Bitcoin knowing what it is