And maybe you are correct.
That said it's not unusual for brands to use a different name in a different country. Burger King is "Hungry Jack's" in Australia, Lay's is "Walkers" in UK, Opel is "Vauxhall" in the UK, Bud Light is "yellow piss" everywhere outside of the US...
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If they change it because they want to compete there and really don’t want to focus on Asian market, sure. But it would be a decision based on strategy, not just because we don’t like the name.
But I believe in blue ocean. Why come and compete in the red ocean.
If it was me I would lean even harder on Asia.
Below they mentioned that this has already been considered and in progress.