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Yeah but there is still a more specific model Im trying to remember the acronym for. It literally describes exactly how to label content with TLLs based on the frequency of the exact content being hosted. Something one of the big tech companies published. Basically, given that the site is hosting images to be shared on social media, it's known that the images will have the highest frequency immediately after being shared, then general decay at a known rate. It can even get as accurate as saying, given an image of a puppy, you can apply TTLs that model how the image of the puppy should be cached. substitute "puppy" here for some known constant, like: my users usually upload X content. In the case of devine. Users will only be publishing short looping videos designed for user attention. Which might frequently have images of cute animals...