60 seconds aligns with TikTok, Reels, and Shorts all being 60 seconds from 3 major platforms with billions of users.
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That’s video though, waaaaaay waaay waaaay more engaging.
Not comparable.
Which function differently than these little yaps
A maximum of 60 seconds doesn't mean you have to use all 60 seconds. Some people will say this is too short and want more time, probably up to 3 or 5 minutes.