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I liked this one from nostr(dot)com as well

It might be somewhat effective for devs, but not at all for users. This is why the Keet copy stands out.

I somewhat recently learned that there is a good number of bitcoiners on Keet. But I never really tried downloading the app.

Is it open source yet?

https://fountain.fm/episode/ZiksXcYEeqQuef7gxGUE

So, is it open source?

DYOR. Notice how I said "copy," not "code."

is the great copy of what?

Fair point Other similar introductory sites tend to be quite technical in explaining Nostr as well Do you know anyone who has done it perfectly in a way that's accessible for non-devs?

Perfect is a high bar. It all depends on the product and target market, but there are time-tested guidelines for effective ad copy: Focus on benefits over features. Answer "what's in it for me?" from the customer's perspective. Speak to a specific pain point using the customer's own language. Create an emotional response first, then provide rational justification. Lead with the most compelling hook. Eliminate every unnecessary word. End with a clear call to action.