I think "stfu", but in a good way. West is for gaining cosmo points, marketing, gaining traction, gaining more eyes and subscribers. South is for doing what is important and that's where you spent your cosmo points...
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Cosmo points for the elites, scraps for the masses, courtesy of Klaus Schwab's playbook.
Western traction is just Klaus Schwab's leash, distracting you from real change.