I will try to meet some normies and report back

do like the cool iOS bitcoin wallets and let users save their private keys to their iCloud account! WHAT COULD POSSIBLY GO WRONG?

good luck out there, normies are scary

couldn't you do an SSO with an new generated and attached key could be an easy way to onboard new users. Liek they sign in with whatever, but on the backend Wisp generates the keys and associates it to the account. Obvious loss in anonmity etc. but a foot in the door. They can make another account from scratch and then the rest is history.