Njump target is *not* specifically people who do not know about Nostr. The main goal is to create a link between the web and Nostr, with several outcomes (e.g. be client neutral, permit a fast sharing without JS and relay glitches, improve indexing of content on current search engines, etc.). Of course, this means it will be used potentially by people that don't know anything about Nostr, and I agree that some elements can be initially confusing. Here are my thoughts about the "gibberish": nevent1qqsqqqqq2y9zslqg9rzs0q52u3mrfetwf52tnnpur0zrrg99h4vp7uspzamhxue69uhky6t5vdhkjmn9wgh8xmmrd9skctcpzpmhxue69uhk2tnwdaejumr0dshszrnhwden5te0dehhxtnvdakz7e5huzf Finally, we are cooking up an update that will precisely address the newcomers, specifically the "what is nostr". Thanks for sharing!

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Other note: Njump is great (IMHO) for sharing comprehensive and meaningful content that a user can appreciate, not an isolated response that requires discovering the context. If the content is valid, attention will focus first there, and all the gibberish will be an additional possibility of learning, later. Instead, if you want to point a Nostr newcomers to a whole discussion as valuable content, it is probably not the right tool for someone because it doesn't show the parent and replies. We do this purposefully because the main goal is not to create another full-featured client and capture the user, but to encourage the user to discover other Nostr clients and interact with them. And yes, discovering requires being a little adventurous and sometimes facing the unknown :) However, Njump remembers the most used client and moves it to the top, so after the same user tried a couple of clients and settled on one, the next time he will have a more direct CTA, without losing the possibility to explore the always updated clients list.
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