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James
npub1rt3g...ck5c
Creative Director
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James 4 months ago
I'm hopeful to see the Bitchat / Nostr digital-farmers-market vibe leak out into the physical world. I could see it as being a partial antidote to the 'city of no limits': Micro-communities (like the residential skyscraper I live in) being fully meshed on Bitchat... Sharing info, goods and services without having the friction of a board meeting, the full dox-ing of a facebook group, or lack of visibility associated with a shitty hallway notice board. Nostr-unlocked Phygital Tribes.
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James 4 months ago
One of my largest client-Brands operate within a particularly mundane product category. They're certainly no Nike or Tesla, with famous NBA ambassadors or world-saving missions to hang their hat on. But the founders' enthusiasm and internal team's passion for the (seemingly generic) product they provode is so absurdly infectious that they're easily my favourite client to work with at the moment. Their customers can feel this too: Their enthusiasm bleeds into the way they present themselves to the market, and they do crazy numbers as a result. They're 100% pure purpose. Just aiming to be the best players within their tiny slice of the cultural pie. I've been reflecting on this client relationship and the personal value I've gotten out of it as a good reminder to not just be a 'star fucker'.. Chasing the glamorous house-hold names for status flex and portfolio clout.
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James 4 months ago
To stand within building of pre-fiat grandeur is one thing. But to actually live within it, to become intimately aware of its details and impress your own narrative as a tiny part of its storied legacy is something else entirely. From birth until age 22, I lived between Edinburgh and Glasgow, Scotland. Cities steeped in immersive history. I consider myself very lucky for this upbringing. My high school was built in the mid-1800s (originally a hospital). And I studied design at Glasgow School of Art which, before its tragic fire, was considered a jewel of late-1800's Art Noveau architecture. I left for the West Coast of North America in 2009 (financial crisis forced my hand) and I planted long-term roots in the city where I secured a career foothold. While there was huge novelty in being surrounded by glass skyscrapers and unfettered modernity (which I'd previously only experienced in cinema or the American vacation), the lack of ambient aesthetic richness became noticeable after a few years. The gleaming surfaces and geometric precision of contemporary architecture created visual impact but somehow left me feeling spiritually unstimulated. These spaces felt efficient but disconnected from the deeper human experience of inhabiting a place that carries the weight of generations. I've found that since leaving Scotland, every time I visit a heritage city (usually in Europe or East Coast US), there's great mental and emotional replenishment that comes from 'stone bathing' in old architecture of profound beauty and deep narrative. Walking through narrow cobblestone alleys of Barcelona or running my hand along weathered limestone walls in Italian piazzas: Each triggers something primal and restorative. When people discuss the power and sensation of 'grounding' (connecting your body directly to the earth to discharge your natural electricity) I feel the sensation is similar to being immersed in a building crafted in stone and drenched in history. Grounding, is based on the idea that direct physical contact with the earth's surface electrons can neutralize the positive charge that builds up in our bodies from modern living. Practitioners remove their shoes and socks to walk barefoot on grass, sand, or soil, believing this connection helps reduce inflammation, improve sleep, and restore natural electrical balance. While the scientific evidence remains mixed, many report feeling more centered and energized after grounding sessions. What I experience in historic stone buildings feels remarkably similar to what grounding enthusiasts describe (despite wearing shoes...). Or perhaps similar to the internal 'quiet' that comes from 'forest bathing'- Being out in the forest to detox from the modern city. There's a palpable shift in my nervous system when I enter old spaces. A settling, a slowing down, and a sense of being held by something larger and more enduring than myself. The cool touch of ancient stone seems to draw tension from my body the same way earth supposedly draws excess electrical charge. And the aesthetic richness that comes from immersive 'proof of work' magically inspires me to simply try harder in all facets of life. This practise of dwelling for a time within old architecture -along with the practises of forest bathing and ground- all involve connecting with something elemental and enduring, whether it's the planet beneath our feet or the accumulated human effort crystallized in stone and mortar across centuries. Sounds a bit hippy dippy as I type it out. But I find there are few better ways for me to creatively reset. [Photo is Glasgow School of Art, pre-2018 destruction] image
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James 4 months ago
Consumers gravitate toward brands that feel AUTHENTIC: Brands willing to take creative risks in order to be true to their mission, even if they occasionally stumble, socially or fiscally. Consumers want to buy into WHY you're selling, not just WHAT you sell. This is why genuine founder stories are such a compelling marketing tool. And this is one reason why the Nostr ‘digital farmer’s market’ is such a great spring board for indie growth: An anti-fiat founder story is baked in. And taking the tougher PR route by choice shows commitment to the mission over profits. 👏
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James 4 months ago
My gut's telling me that creative mistakes and unpolished drafts will increasingly be seen as more desirable in commercial design. In the same way ad-lib stand-up comedy is somehow funnier than pre-scripted jokes: You have an appreciation for witnessing the flourish of creativity in real time. And the flaws will be a relatable error in a world of AI perfection. This goes beyond BTS snippets as a retail campaign addendum on Instagram. It's more about allowing the raw version of the creative output, with all its human defects, to take centre stage. The unpasteurized output of the first draft. Beautiful mistakes. Human-induced entropy. "Anthroflair".