Strengthen the hierarchy: what is primary, what is supporting
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Let the site lead the plan, not the ego
Don’t fall in love with one idea—test it.
A good detail can rescue an average project.
Balance repetition with one memorable moment
If everything screams, nothing is heard.
Make the circulation legible without signage
Iterate fast, justify slow.
Design the section as carefully as the elevation
Clarify the concept before refining the form
Respect code and structure early; it will save the concept later
Check proportions at human scale, not just in render scale
Make it work in black and white before color.
Test the project in plan, section, and model—if one fails, all fail
Let the site lead the plan, not the ego
Balance repetition with one memorable moment
Typography is your load-bearing wall.
Grid is your structure; taste is your concrete.
Every decision needs a reason, not an excuse.
Respect code and structure early; it will save the concept later