Without proper conversion tracking, you’re just guessing what works. Set up Google Analytics 4, Meta Pixel, or Conversion API properly. Then actually test if they’re firing correctly.

Cost-per-click means nothing if clicks don’t convert. Focus on cost-per-acquisition: actual purchases, bookings, sign-ups. Measure what puts money in your pocket.

Made the staff at Pulse wear the chains @Bansko Nomad Fest

Your copy IS your targeting Write “remote workers” in your ad copy and algorithms know exactly who to show it to. Modern ad platforms are incredibly smart - feed them clear, specific language and they’ll find your people.

Nobody - including me - knows which ad will convert until it’s live with real people spending real money. The pros test relentlessly. The amateurs guess once and quit.

Small budgets reveal big truths Most offers fail because they’re overcomplicated, not underfunded. €100 can tell you if people actually want what you’re selling. Stop overthinking. Start testing. Data beats assumptions every time. #ads

Pull vs Push - choose your battlefield wisely #meta #google People actively searching for your solution? Use pull marketing (Google Ads, search-based). Need to create awareness first? Use push marketing (social platforms, display). This single decision can make or break your campaign ROI.

Generic messaging = invisible #ads A 35-year-old software engineer and a 26-year-old creative freelancer might both want the same service, but they’ll respond to completely different language, pain points, and value propositions. One size fits none.

Define your audience or burn your budget #ads If you can’t describe your ideal customer in one clear sentence, you’re not ready to run ads. Their age, interests, values, and which platforms they use completely changes your messaging, offer, and even visual design. Get this wrong and you’re essentially donating to ad platforms.

I think that is the most authentic #introductions I can do, swipe through! Hi! I’m Danny! Maybe the youngest nomad (21) around, travelling since 2-3 years, looking for a base with my beautiful girlfriend! I do ads, but you’ve heard that before, so here is some personal stuff: I’m in LOVE with Bachata and Salsa, I play guitar occasionally (if I see one), I love talking everything biznis and value real, close, intimate connections with the people I love.