Apple is a shitcoin. Imagine using a centralized walled garden with an owner who has full authority to tell you what you can and cannot do with your device and call yourself a Bitcoiner at the same time.
Zapvertising is a way for companies/politicians to buy your attention for a fraction of a penny, then employ you for free, to fill your followers feeds with their name.
Pioneers of zapvertising = Pioneers of oxyctocin.