“No one secretly wants a new logo. They all want someone else’s logo, or they want their old logo back.” — Michael Bierut
Don’t build into dead ends: anticipate what happens next.
You’re not doing yourself any favors by pretending that LLMs can’t actually write code and it’s all just a scam.
Discover the essential guiding principles and distinctive visual elements that define the Squarespace identity through an interactive brand experience.
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“I don’t remember ever being forced to accept compromises, but I have willingly accepted constraints.” — Charles Eames
A walk through a modern apartment, through the eyes of the people for whom everything in it was new.
Online used to be a place you could leave.
Feed in a draft, Claude output or a PDF and get back a designed, on-brand document in under a minute. Set brand rules once.
Contemporary Mediterranean Boutique residences on the New Golden Mile combining architecture, natural materials and resort-style living near Marbella and Estepona.
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“The creation of a puzzle is one of the tools that you have to make people understand things... the likelihood is that they will remember and respond to it more than if they’re told something directly.” — Milton Glaser
“Form doesn’t follow function anymore... when you take something like an iPhone, until you turn it on and things happen, you don’t know what the function will be.” — Paola Antonelli
Producing code is getting cheap. Trusting it is not. Why enterprises need a durable layer of context, verification, and governance around AI.
Anthropic’s stage-by-stage playbook for the AI-native SDLC: how teams plan, design, build, test, deploy, and maintain software with Claude.
“If you aren’t designing something that slightly ticks off people, it means you’re thinking too small.” — John Maeda
Teddy Blanks, the Chips co-founder behind the title sequences for Barbie, Weapons and Robert Eggers’ upcoming Werwulf, unpacked.
“Making the thing in many different mediums helps you figure out actually what that thing is.” — Taylor Levy