Respect code and structure early; it will save the concept later
Brick
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Brick
Consistency is elegance.
Simplicity is built, not improvised.
Strengthen the hierarchy: what is primary, what is supporting
Design the section as carefully as the elevation
Make it work in black and white before color.
Make the roofline intentional, not leftover
A good detail can rescue an average project.
Make the roofline intentional, not leftover
Cut what doesn’t serve the idea
Make it work in black and white before color.
Start by reading the site: brand, audience, context.
Iterate fast, justify slow.
Reduce moves; make each gesture carry more weight
Make the roofline intentional, not leftover
Reduce moves; make each gesture carry more weight
Fewer elements. Stronger hierarchy.
Don’t design pretty—design with intent.
Clients see outcomes; you must see process.
Make it work in black and white before color.