Make it work in black and white before color.
Brick
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Brick
Iterate fast, justify slow.
Let the site lead the plan, not the ego
Draw less, think more, then draw precisely
Start by reading the site: brand, audience, context.
Iterate fast, justify slow.
Grid is your structure; taste is your concrete.
Respect code and structure early; it will save the concept later
Don’t design pretty—design with intent.
Strengthen the hierarchy: what is primary, what is supporting
Typography is your load-bearing wall.
If everything screams, nothing is heard.
Don’t fall in love with one idea—test it.
Make the roofline intentional, not leftover
Respect code and structure early; it will save the concept later
Give the facade a logic the plan can defend
Balance repetition with one memorable moment
Create a clear threshold sequence: arrival, pause, entry
Typography is your load-bearing wall.
Use constraints as a design tool, not a limitation