Use fewer materials, but detail them better
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Balance repetition with one memorable moment
Respect code and structure early; it will save the concept later
Start by reading the site: brand, audience, context.
Don’t fall in love with one idea—test it.
A good detail can rescue an average project.
Use constraints as a design tool, not a limitation
Make the roofline intentional, not leftover
Clarify the concept before refining the form
Simplicity is built, not improvised.
Draw less, think more, then draw precisely