Ben Justman🍷's avatar
Ben Justman🍷
BenJustman@primal.net
npub153xm...ryu8
Owner/Winemaker at Peony Lane Wine Low Sulfite wine from the highest elevation vineyards in 🇺🇸 Governor's Cup Award Winner 2022, 2023, 2024
Ben Justman🍷's avatar
BenJustman 1 month ago
Is my career safe from AI? We're all thinking it. A winemaker's future isn't as simple as "a robot will take my job." I'll benefit from the first wave of automation through better software tools for marketing and production. When I zoom out, I see robots working my vineyard, trained more precisely than any human. A robot can't make good wine though, right? Most wine, especially in the USA, is ready for robotic production. Massive wine operations focus on reproducible, consistent, and formulaic results. This doesn't create interesting wine, but it's big business. Winemaking is a balance between art and science. A robot will definitely be able to complete the science based tasks, but the question remains: Can AI do art? There's this concept of "wu" from The Man in the High Castle - this soul-connection between maker and creation. You notice it when AI images lack that certain something that gives it soul or makes it feel real. AI will get better and better at replicating soul. The masses won't care, they already don't, and will appreciate cheaper wine. My career future rests on whether people care enough to spend the extra money for wine with soul produced by a human. image
Ben Justman🍷's avatar
BenJustman 1 month ago
Stop aging cheap wine. That wine was made with enough preservatives to make last forever, not age gracefully. Your kitchen wine rack isn't helping either. Get serious about aging or drink the damn bottle. image
Ben Justman🍷's avatar
BenJustman 1 month ago
Terroir is dead. Wine was once nature's signature, bottled. You could taste the soil, feel the topography, sense the climate, but those days are largely over. Natural variability is bad for business, and consistency sells. Why risk a bad year when you can prevent it? Why let vintage variation affect sales when consumers want the same taste every time? I'm not suggesting malice from winemakers. The problem is systemic. Making wine with a sense of place is hard, and every tradeoff pulls you further from that truth. Each decision can make wine cheaper, more reliable, or less connected to its origin, but it all exists in a grey area. There's no fine line to cross. Take drip irrigation. You farm with less water, but your vines get lazy and their roots stay near the surface instead of diving deep into the soil profile. You gain ripening control, but lose the signature of seasonal rains. If you add compost or fertilizers you get more grapes, with "better" quality, but you've masked the natural nutrient balance of your land. Commercial yeasts bring foreign cultures to any cellar that wants them. Even farming and fermenting is done traditionally, a winemaker can use a seemingly endless list additives to manipulate flavor, texture, aroma, and color to whatever profile they're chasing. Even if terroir still exists in some wines, how do you really know that its the earth you are tasting? image
Ben Justman🍷's avatar
BenJustman 1 month ago
Work has felt incredibly gamified since I got my openclaw bot going and started listening to the AOE2 soundtrack all day.
Ben Justman🍷's avatar
BenJustman 1 month ago
Whenever I see people act scared about AIs never ending need for more energy, I think of this graph. The future is bright. image
Ben Justman🍷's avatar
BenJustman 1 month ago
14 dudes at pickup basketball tonight only 1 has even heard of Openclaw. We live in a bubble.