Day 14 Minotaur Ramadan Challenge. Nearly half way there. But two potential difficulties on the horizon this week with iftari dinners.

Life in the UK: Calm Peaceful Pleasant weather Life on online: The world’s burning. Only a matter of time before more people start to build locally for their communities. Being online for long periods is a net negative. Use it to get visibility. Take the visibility offline.

Focus on building 3 things: Self Esteem - the relationship with yourself Confidence - the relationship with others Communication - the bridge between the two You need all three. Most however neglect the first and work on the other two. But if you don't focus on yourself and do the inner work, everything else collapses. Esp. in an age where there are so many angry-birds online waiting to take digs in the comments of your posts, which unfortunately is the reason most choose not to put themselves out there. This was another video lost in drafts, but resurrected and edited by my 9 year old 😁

Minotaur Ramadan Challenge Day 12 and we continue. Really craving the samosas today; will be challenging to refrain. Less about the diet now, and more about developing discipline. Discipline in one area leads to discipline in other areas. Something we're all going to need with the idiotic war that's been started.

People in Dubai are getting a lot of heat and mocking when there should be sympathy. This is the result of all those influencers and people that used Dubai as means to flaunt wealth, status and material success. This will be the result for anyone that flaunts this; which happens a lot with online marketing. The people ahead of you will lose respect for you. Your peers will envy you. The ones behind will resent you. It’s bad energy you don’t need; and people will rejoice at your downfall when struggles come. This type of marketing has becoming so dominant, that young people are following it and implementing. Don’t do this. Stay authentic. Document the journey. Be you. Share lessons learnt. Build brand, reputation and goodwill for the long term.

The great disruption is on us, and we’re now already in the post-career era. The traditional career route of school, university, profession, career ladder is over. Having experienced that in the first part of my own career, that was already dying which is why I quit in the first place. The post career era will be more individuals and small teams using AI and other skills to function as bigger outfits. Which goes back to my video the other day about everyone now requiring cross-sectional skillsets. The rate of change means bigger outfits will not keep up. Therefore expecting them or anyone else to train you and prepare for this new future is folly. You have to take ownership and train yourself across different areas. You have to take ownership and lead yourself into different aspects. (That is if the Epps-teeen Regime doesn’t wipe us all out before then)

Minotaur Ramadan Challenge Day 10 and we’ve had a wobble. Despite the iftari dinner, still stayed away from junk food, fried food and fizzy drinks. The gajrela however compromised the no dessert part of the challenge 😭 Nevertheless we continue. Had a great time at the event though, met some amazing people, and had some great convos. 1/3 down - we move.

No caption necessary.

I've posted 94 times since the start of 2026. But it's not 94. It's 94 pieces distributed across 5-7 different platforms. There'll also have been duplicate uploads on different brands on social. So technically it's 500-650 posts in about 2 months. No social media team. No ghostwriters. And even though I use AI, I don't use it for my written content because I like writing and prefer my writing style. Videos are all scripted, recorded, edited, and uploaded by me too. And I do my best to reply and respond to every single comment I receive. Sadly I can't respond to every DM I get, just not feasible with all the spam and pitches. There is nothing magical about what I do. It's just volume, discipline and an efficient system. The majority are now videos, which is crazy considering I started out with a fear of being on camera. Which brings me onto the point of this post... ...I still hear from people say they've "tried" social media and it didn't work. When I ask how many times they've posted and how long; it's like 1-3 times a week on ONE platform, for a month or 2. Most severely underestimate how much work it takes to break through the noise today. This isn't just about social media. It's about building any project, business or side hustle. There's nothing wrong with posting 1-3 times a week on one platform - as long as your expectations change from immediate results to long term play. The issue comes from two things: - Demanding QUICK results - Fear of visibility The latter is the real issue for professionals. So much to offer and so much to say, but held back by the fear of how they'll be received. So they tentatively post occasionally, on the pretext they're busy. Overcome this fear, and trust me, you'll be whackin' out more than me. Esp considering you have a lot of value to offer (you just talk yourself out of it being valuable because of that fear). Your journey is yours, and it will take a long time no matter how much these online gurus try to sell you quick fixes. Do the work. Overcome your Minotaurs. Enjoy the process.

We’re now in a post career era. You need cross dimensional skills on top of your main line of expertise. In building BEC I’ve been trying to develop some of those skills as well as create a relevant asset for the future. Only after doing it myself, can I then recommend and support others to do the same. You are a media company on-top of whatever your industry is. Communication skills are now essential. Learning AI is essential. Visibility is essential. This is how you’ll keep your job and in fact become a magnet for opportunities.

Now I can’t unsee it. Whilst this is tongue in cheek, the reason it hits because there is an element of truth. I’ve been vocal about my experiences in the corporate world, I thought I was alone. Turns out millions have been feeling the same, just never voiced it. Boomers and Gen-X told you to get on with it. Millennials, despite being deeply dissatisfied became split: Some just carried on. Others tried to find alternate paths. Gen-Z’s are already checked out from that system and are looking for different paths from the start. Gen-Alpha are going to grow up in a world none of us can predict right now; most of us won’t even understand it. What can be said however, is the corporate world won’t be the same in a few years time, let alone in a decade’s time. How do you see it changing?

I was kindly gifted The Barakah Effect book by Sister Feride McNeilly at the event. It’s one of the books I’ve started reading recently; so far very much in line with my way of thinking given my very public outbursts about modern day systems and culture 😂 However that’s for another day. Actually wanna give a shout out to Feride. She courageously chose to step up on stage at the event and speak in front of a live crowd for the first time. She mentioned her journey of battling cancer. Prior to the event she told me she’s 50-50 on whether she can even attend due to her health. So to actually get up on stage and speak is a phenomenal achievement, esp when clearly stepping beyond a comfort zone. But self development and encouraging people to improve in different ways is what we’re trying to do. Not only that, since joining Batley Entrepreneurship Club, she has been one of the more active members since the first workshop (just look at those notes on the notepad 😁) Ultimately this is what it’s about. Local stories. Local struggles. Local improvement. It’s a simple formula: Learn. Evolve. Contribute. Ascend with actions that benefit beyond immediate personal gain. That’s the Minotaur Mastery philosophy in action, applied locally through Batley Entrepreneurship Club.

Day 6 of the Minotaur Ramadan Challenge, and we had our first hiccup 😭 It’s a contentious issue which will need some expert intervention. What do you think? Am I disqualified, or can we continue?!

First stage isn’t to find a problem and solve it. First stage is self-reflection. Figure out who you are, who you want to become, and the life you want to live. I speak from experience. I left a job I hated, and ended up building a business I hated - which was worse. Once you’ve figured out what you want from a life perspective, then you work on the income model to fit it. Otherwise you just continue chasing the hamster wheel in a different format. That doesn’t mean it’s easy and you’ll get what you want. But it will be easier to reach a target you’re clear on, and actually want because it suits you as opposed to what you think society will give you status for. Is your career or project what you want and giving you the life you want to live? If not, what needs to change?

“Do you even ACTUALLY help the local community?!” I’ve received various versions of this since starting BEC; admittedly mainly from anonymous accounts online looking for an excuse to take a shot. 😂 So here’s one cool win: Remember when we interviewed teenage, female, Muslim heavyweight boxer Malaika Atique?! Well that video did great across platforms, esp TikTok and Facebook. So much so, when Malaika attended the event a couple weeks ago, she was taken aback by the warm response she received from many other attendees who recognised her from that video. Add in the international guest speaker Azam Jaafri who came all the way from Bahrain to Batley… …met Malaika at the event, and has since kindly sponsored her via delicious, nutritious brand Foodery. Considering the event itself was about “from local to global”, this is just the icing on the cake as a facilitation of that.

In a world obsessed with productivity hacks and morning rituals, the power of repetition and habit reinforcement is undeniable. But consider this: if purifying rituals aim to elevate the soul for a return to the divine, then perverted rituals seek to corrupt it. The E-Files have spiritual warfare at the heart of them. They revealed a societal rot and cancer that's global in nature. But this isn't just about worldly corruption; practitioners deeply believe in the spiritual consequences of their actions, whether purification or desecration. Understanding this spiritual dimension is crucial. Protecting your spirit and energy is paramount. The forces at play are deeply rooted in spirituality, and there's a deliberate effort to steer people away from religion and spiritual awareness. This is why you never hear about these aspects in business and brand building, and why they're pretty much footnotes in the education system. Once you realise the same people who determine policy for the education and every other system, are the same people implicated in the files... ...you then understand why this has happened. Whatever project, business, side-hustle, career you're building... ...spirituality has to be at the heart of it.

Legendary linkup at Lala’s in Batley. Nice little classy place, predominantly used for celebratory functions. Food was good. Vibe was good. Company even better. May have to start utilising Lala’s for more Batley Entrepreneurship Club events.

Day 3 of the Minotaur Ramadan challenge… …yesterday we overcame temptation and didn’t go for the samasas on the table 😂 First real test passed. Although feeling dehydrated and groggy today. Also had a BEC workshop - which didn’t go ahead as planned. Turned into an open session instead. With a few doctors in the club, I see a privatised health initiative coming out, esp. given the community challenges we face. Next workshop next week on raising investment for beginners. How’s your ramadan challenge going?

So many of us feel checked out, disconnected from the system. Why? Apart from the fact that a group of criminal-pedos determine policy, structure, conflicts, media and so on... ...there is another reason: We've stopped building for truth, justice, honor, dignity. Our systems prioritize power, status, profit, greed. We're meant to be caretakers, cultivators, establishing justice on Earth. The modern day system is therefore in direct conflict with our natural and innate disposition. How can you therefore NOT checkout?! Full video on YouTube: #SystemChange #PurposeDriven #JusticeOnEarth #Critique #MeaningfulLife #Capitalism

Next Batley Entrepreneurship Club Workshop tomorrow at 2pm on Business Planning.