Man started by sh** posting on Twitter.
Had an alter-ego / pseudonym for his rap career.
And then went on to become Mayor of New York due to his social media activity.
The key thing to look at here is the date.
5-15 years of social media activity.
Some of you try social media for a few weeks/months, get no traction and give up.
Social media, used correctly, will 💯 change the trajectory of your life if you intend it to….
…but you have to think in terms of YEARS, not months.
Too many have been influenced by the “make money quickly” crowd.
You have to understand the marketing principle that gets taught a lot:
“Make it sound so easy and so quick that anybody can do it; because if you make it sound hard, nobody will buy”
So all of these online courses and programmes get sold using this “tactic”
People then sign-on, realise it’s hard and takes time, give up - and that’s why so many courses are considered scams.
This is also the reason why we need better role models stepping forward, creating content, and providing realistic insight on what it really takes:
- Hard-work
- Discipline
- Time!
Expectations need to be realigned so people starting their side-hustles, projects, businesses understand it is going to take a lot of time.
The first part, the hardest part, is getting attention and getting known…
…which starts with creating content for a consistent period.
Not every post needs to be business-educational - inject your personality, lifestyle, hobbies and interests.
Be you first.
Build your skillset.
Build your network.
And then go from there.